Order three native-first advertorials.
A 3-variant advertorial package — each built on a different proven direct-response framework — designed for proper A/B testing on your offer, audience, and platform. By the same person who'll be running the campaigns.
Before you fill out the brief
What an advertorial is — and isn't.
An advertorial is not a blog post and it's not a landing page. It's a long-form sales letter, structured like direct mail, dressed as editorial content. Reads like a story or a review. Warms cold traffic, answers the objections, builds the case for the offer, then routes the warm visitor to the buy / install / signup step.
Why cold native traffic needs one.
Cold native traffic almost never converts at your default landing page. The reader clicks the ad, lands on your product page, sees the price, bounces. The advertorial is the warming layer between the ad and the offer — and it's the single biggest reason a native campaign hits ROAS targets or doesn't. The same principle holds for cold Meta or cold YouTube traffic.
What you get for €1,500.
Not one advertorial — three. Most agencies charging €1,500 give you one piece of copy and call it done. That's not a test, it's a guess. For the same money, you get a 3-advertorial package, each built around a different proven direct-response framework so you can A/B test what actually moves your numbers on your offer, your audience, your platform:
- AIDA — Attention / Interest / Desire / Action. The classic hook-led structure. Fast read, ad-style opening, momentum to the offer.
- PAS — Problem / Agitate / Solution. Pain-led, Kennedy-style. Strongest when the reader already feels the problem.
- Story-driven — testimonial or transformation narrative. Halbert-style. Strongest when the reader needs to identify with the buyer before they consider the offer.
Each advertorial is 1,200–2,000 words, structured around proof, objection-handling, and a specific buying trigger. Angle research, platform-specific formatting, and one revision round per piece — all included. Rush (€2,500) is the same package with 24-hour turnaround instead of 48.
When to order one — and when not to.
You're spending €10K+/mo on paid (any channel), planning to test native or improve an existing native campaign, and the obvious "landing page under the ad" isn't going to be the right architecture. Or: you're already on native, conversion isn't where it should be, and the advertorial layer is missing or weak.
If you're under €10K/mo total ad spend, or you don't have product-market fit yet — fix that first. An advertorial won't save an offer that's not landing.